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Why No-Code Tools Are the Future of Marketing

Why No-Code Tools Are the Future of Marketing

No-code is on the rise, driven by the desire of entrepreneurs and employees to do specialized work on digital devices without having to become coding experts. That desire extends to marketing, where so much of…

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Amway’s Ajay Khanna on the marketing strategy which brands need to follow in the time of Covid-19

Amway’s Ajay Khanna on the marketing strategy which brands need to follow in the time of Covid-19

The dos and don’ts for brands to follow when communicating with consumers, highlights Khanna At a time when everyone is trying to look beyond the pandemic called Covid-19, communication needs to be crafted carefully by…

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‘Overtargeting, The Scourge Of Marketing’

‘Overtargeting, The Scourge Of Marketing’

Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better…  Move could open much bigger market for individually targeted ads [1].” Basically, ad tech is trying to do to…

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Action Global Communications invests in building data-driven Influencer Marketing strategies

Action Global Communications invests in building data-driven Influencer Marketing strategies

Access to sophisticated statistics and data via innovative Campaygn platform Action Global Communications has revolutionised influencer marketing, investing in innovative methods for the creation of fully integrated, data-driven strategies.  Drawing on many years of influencer marketing…

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Surviving Covid-19 as a local business

Surviving Covid-19 as a local business

We asked the #1 voted agency in Europe, Yullux, on how businesses can stay afloat through another potential lockdown, and this is what their CEO, Pedro Ferro had to say: Some people see the lockdown…

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9 Ways to Add Revenue to Your Marketing Agency Before 2021

9 Ways to Add Revenue to Your Marketing Agency Before 2021

Like many other industries, marketing has had a difficult time this year, with an almost 5 percent decline in ad spend (versus last year’s 6.3 percent growth). But as businesses realize the value in advertising even now, there are still ways for your marketing…

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Honda makes a U-turn to catch U.S. truck, SUV trend

Honda makes a U-turn to catch U.S. truck, SUV trend

 Honda Motor Co (T:7267) is redesigning the looks and the marketing for its sport utility vehicles and trucks to appeal to U.S. consumers who are paying premiums for rival automakers’ vehicles that offer a more…

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Realtor workshop & some quick tips

Realtor workshop & some quick tips

We got tired of watching ‘webinars’ or ‘workshops’ which were fairy tales sang by ‘high-ticket closers’, may as well have been featured on Cartoon Network. We knew someone needed to create a proper Real Estate…

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