The Pokemon Company International has announced that it will donate a minimum of $5 million to nonprofit organizations around the world.
The official statement on its @Pokemon Twitter account said “… donations will go toward improving the lives of children with a focus on diversity, equity and inclusion. In our ongoing commitment to the Black community, this will include organizations supporting education and mentorship opportunities for Black children.”
A specific list of charities will be revealed at a later date.
This will match a $5 million pledge made by Niantic, the makers of Pokemon GO. The donations will be made following Pokemon GO Fest 2020, taking place virtually on July 25-26.
“We’re so incredibly grateful to our partners at The @Pokemon Company group who are also donating a minimum of $5 million to nonprofit organizations following #PokemonGOFest2020. Together we aim to be a force for change,” Niantic tweeted in response to the Pokemon statement.
Pokemon had previously announced a donation in a June 3 tweet, saying the company would be making a $100,000 donation to the NAACP and a $100,000 donation to Black Lives Matter.
“We stand in solidarity with our Black employees, fans and families who continue to be impacted by systemic racism and senseless violence,” read part of the tweet.
This is the largest public donation from a video game company to diverse causes since the death of George Floyd and ongoing protests across the United States. On Thursday, Activision Blizzard made a minimum of $2 million commitment to similar causes, while this weekend’s Call of Duty League home series event hosted by the Minnesota RØKKR will include a strong fundraising component, with RØKKR players wearing jerseys with “Justice for George Floyd” written on the front.
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