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Category: Augmented Reality

AR/VR In The Supply Chain – The Way Of The Future

AR/VR In The Supply Chain – The Way Of The Future

We are witnessing the evolution of AR/VR in the supply chain. What started out as a hi-tech trend for a select few, has grown into a best practice for large enterprises and smaller companies in…

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NFC and Augmented Reality. The wave of the future?

NFC and Augmented Reality. The wave of the future?

] OEMs are climbing over themselves to put NFC into the latest and greatest mobile phones and within just a few years we are expected to pay for items just by pressing our smartphone against the…

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Augmented Reality in Medical & Pharma: Industry challenges in medical device manufacturing and how to tackle them with AR solutions 

Augmented Reality in Medical & Pharma: Industry challenges in medical device manufacturing and how to tackle them with AR solutions 

Corporations in the medical and pharmaceutical industry need to adhere to the highest standards of quality, with accuracy and precision being the keys to success. If organizations experience equipment errors or healthcare workers make mistakes,…

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“Urgency” Will Drive AR Adoption in the COVID-19 Era

“Urgency” Will Drive AR Adoption in the COVID-19 Era

In addition to being CMO and President of RE’FLEKT, Dirk Schart is an industry expert who has been involved with Augmented Reality (AR) to one extent or another for a decade. Recently, he drew upon…

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Pando: From Sci Fi to Commercialization: The rise of Digital Avatars

Pando: From Sci Fi to Commercialization: The rise of Digital Avatars

In the late 1990s, the Gorillaz — a virtual music band made up of four animated characters — introduced the concept of digital avatars to the general public. A decade later, in 2013, artistic director Marc Jacobs…

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Coronavirus: Amazon Using Augmented Reality To Keep Workers 2M Apart During Pandemic

Coronavirus: Amazon Using Augmented Reality To Keep Workers 2M Apart During Pandemic

Amazon has revealed a new tool it’s using to ensure warehouse employees keep socially distant during the coronavirus pandemic. The new “Distance Assistant” is a combination television screen, depth sensor, and artificially-intelligent camera that can track workers’ movements.…

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Coronavirus Boosts Augmented Reality Adoption: 6 Stocks to Watch

Coronavirus Boosts Augmented Reality Adoption: 6 Stocks to Watch

Augmented Reality (AR) is witnessing rapid adoption due to the shift in consumer preferences and business needs. Almost every major sector including consumer, healthcare, retail, gaming, entertainment, construction and tourism are using the technology to…

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With In-Car AR, Drivers Get a New View of the Road Ahead

With In-Car AR, Drivers Get a New View of the Road Ahead

Navigation screens with augmented reality are the latest in an arms race among upscale auto makers like Mercedes and Cadillac. SOMEHOW, THE MOST jarring thing about the 2020 AMG GLC 63 S Performance Coupe isn’t the…

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